The presentations primarily focussed on how their market will develop in the coming years. What strategies can be used to turn the challenges of the market into opportunities for growth?
The latest technologies, the possibilities of digitalisation, the innovations in industrial lubricants and their sustainable use as well as their marketing were discussed.
Petra Bots, Managing Director of OELCHECK GmbH, actively contributed to the conference. She gave a practical presentation on the topic of “Practical marketing strategies for success in the lubricant industry”. She provided insights into the effective marketing of OELCHECK, focusing on the special challenges in the lubricant and condition monitoring industry for a medium-sized family business.
The topic of ensuring the quality of lubricants was then discussed in an interview conducted by Petra Bots with Paul Norris, Senior Scientist R&D at Afton Chemical. Paul Norris commented in detail on Petra Bots’ questions and clearly explained “The relevance of test standards in the development of lubricants”.